The Taub Faculty of Computer Science Events and Talks
Thursday, 13.12.2012, 12:30
In order for P2P systems to be viable, users must be given
incentives to donate resources. Such incentives can be in the form
of tit-for-tat like mechanisms, in which a user is rewarded with
better service for contributing resources to the system.
Alternatively, such incentives can be economical, i.e., users get
paid for their contribution. In particular, the latter can be
achieved through a P2P advertisement mechanism. We believe that
P2P advertisement mechanisms are more adequate to the current trend
by which many people access and consume Internet based content mostly
from their mobile devices.
We investigate how to create such a P2P advertisement mechanism.
In particular, we explore several advertisement dissemination schemes combined
with a few payment models and compare between them.
The reported results are encouraging for this direction.