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The Taub Faculty of Computer Science Events and Talks

CSL Lucnheon: An Advertising Mechanism for P2P Networks
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Alex Libov
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Thursday, 13.12.2012, 12:30
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Room 337-8 Taub Bld.
Advisor-Roy Friedman.
In order for P2P systems to be viable, users must be given incentives to donate resources. Such incentives can be in the form of tit-for-tat like mechanisms, in which a user is rewarded with better service for contributing resources to the system. Alternatively, such incentives can be economical, i.e., users get paid for their contribution. In particular, the latter can be achieved through a P2P advertisement mechanism. We believe that P2P advertisement mechanisms are more adequate to the current trend by which many people access and consume Internet based content mostly from their mobile devices. We investigate how to create such a P2P advertisement mechanism. In particular, we explore several advertisement dissemination schemes combined with a few payment models and compare between them. The reported results are encouraging for this direction.