Data Driven Engineering @ Facebook:
At Facebook, we use data to understand growth, as well as identify and execute
on enhancements to product experiences. Given hundreds of millions of users
worldwide and multiple products across different domains, the amount of data is
tremendous and analyzing it seems like an impossible task. In this talk, we will
discuss core concepts to driving product growth based on data, and why this is
important. We will demonstrate practical tools for analyzing your (BIG) data to
reveal insights and act upon them, enabling you to experiment with different
feature alternatives and measure the specific impact of any change in the code.
Various related software engineering challenges will be deliberated, while we
also hear about real-life incidents encountered by Facebook. You will also get a
chance to hear about the exciting products being developed and the special
challenges tackled in the Facebook Tel-Aviv office.
